Embarrassment matters. In diplomatic circles, it matters a lot. Der Spiegel, emphasis mine.
Such surprises from the annals of US diplomacy will dominate the headlines in the coming days when the New York Times, London's Guardian, Paris' Le Monde, Madrid's El Pais and SPIEGEL begin shedding light on the treasure trove of secret documents from the State Department. Included are 243,270 diplomatic cables filed by US embassies to the State Department and 8,017 directives that the State Department sent to its diplomatic outposts around the world. In the coming days, the participating media will show in a series of investigative stories how America seeks to steer the world. The development is no less than a political meltdown for American foreign policy.
Never before in history has a superpower lost control of such vast amounts of such sensitive information -- data that can help paint a picture of the foundation upon which US foreign policy is built. Never before has the trust America's partners have in the country been as badly shaken. Now, their own personal views and policy recommendations have been made public -- as have America's true views of them.
H/T Das Gelbe Forum